Using hashtags on your social media channels is a great way to connect your media to particular topics of conversation. They can help your brand to be more easily discovered by your target audience.
Although there are a lot of benefits to using hashtags, one of their downfalls is that they cannot contain punctuation or spaces. This can make them difficult to read. One of the best ways to make your hashtags easier to read is by capitalising the first letter of each word in your hashtag to make your message clearer.
For example, instead of writing your hashtag as #growthriveblossom, write it like this: #GrowThriveBlossom.
As you can see, using capital letters makes it easier to read and less likely to be misinterpreted.
By not using capitals in your hashtags, you are potentially opening yourself up to unintentionally spreading fake news and damaging your reputation.
The wrong kind of party
One hashtag went very wrong back in 2012 when the very talented Susan Boyle released her new album. Her hashtag #susanalbumparty trended on Twitter for all the wrong reasons. The hashtag could be easily misread, resulting in many jokes about it being a very different kind of party! If Susan’s representatives had capitalised the first letter of each word, so it said #SusanAlbumParty, then the whole problem would have been avoided.
Accidental fake news
A second hashtag accidentally spread fake news when ex-Prime Minister Margaret Thatcher passed away. The hashtag #nowthatcherisdead instead appeared as #NowThatCherIsDead. This led many to think that the Goddess of Pop had passed. However, the hashtag should have read #NowThatThatcherIsDead.
My best advice is to incorporate good social media practices into your business or charity. This will avoid any hashtag fail embarrassment or heartache! So, read over your hashtags carefully and consider getting more people involved with the sign-off process to minimise typos.
Would you like us to help you create good social media practice guidelines, or to compile a bespoke list of hashtags for your business or charity? Get in touch. We love to natter!