Using hashtags on your social media channels is a great way to connect your media to particular topics of conversation so that your brand becomes more easily discoverable by the people who are looking for services and products just like yours.
Although there are a lot of benefits to using hashtags, one of the downfalls is that you are unable to use punctuation or spaces, which can make them difficult to read. One of the best ways to make your hashtags easier to read is by capitalising the first letter of each word in your hashtag to ensure the message gets across clearer.
For example, instead of writing your hashtag as #growthriveblossom, write it like this #GrowThriveBlossom
As you can see, using capital letters makes it easier to read, meaning that it is less likely to be misinterpreted by others.
By not using capitals in your hashtags, you are potentially opening yourself up to unintentionally spreading fake news and causing damage to your reputation.
The hashtag that stands clear in my mind that failed quite badly at this was back in 2012 when the very talented Scottish singer Susan Boyle released her new album and her hashtag #susanalbumparty, trended on Twitter for all the wrong reasons. The hashtag could be easily misread, resulting in many making jokes for it being a very different kind of party! If Susan’s representatives had capitalised the first letter of each word, so it said #SusanAlbumParty, then the interpretation would have been clear and not up for jovial debate!
A second hashtag which stands out clearly in my mind which accidentally spread fake news was when ex-Prime Minister Margaret Thatcher passed away. The hashtag #nowthatcherisdead was construed as #NowThatCherIsDead resulting in many believing that the Goddess of Pop had passed when in fact, the hashtag should have been read as #NowThatThatcherIsDead.
My best advice to anyone is to incorporate good social media practices into your business or charity to avoid any hashtag fail embarrassment or heartache! Read over your hashtags carefully and consider getting more people involved with the sign off process to minimise accidents online.
If you need any support with your social media, would like us to help you create good social media practice guidelines or to compile a bespoke list of hashtags to use for your business or charity, then get in touch. We love to natter!