Having a large social media following gives the appearance of a successful brand, however vanity metrics don’t pay the bills. Click to discover more about why fake social media followers are bad for business.
We’re delighted to announce that we’re launching a Marketing Accessibility Programme to help businesses and charities to develop greater accessibility online. To find out more, click read more.
Social media trolls have the potential to damage brand if not handled appropriately. Read on if you would like to read our three tips on how to tackle online trolling.
There are 14.6 million disabled people and those with hidden differences in the UK who require accessibility to shop with businesses. With an annual buying power of £274 billion, why do 80% of UK businesses have inaccessible social media content? To find out more and to become a more inclusive organisation, press “read more”.
Adding alt text descriptions onto social posts is relatively simple to do. It ensures that your social media content is accessible which is crucial, especially
Normally, we like to avoid being negative when talking about social media for business. But ultimately, your business needs to grow, thrive, and blossom. You
When embarking on your social media campaign, it is tempting to set your business up on as many platforms as possible. Surely maximum platforms equal
It’s that time of year again already. Yes, really. Already, we’re receiving requests from the media for Christmas PR stories. Just as Christmas window displays
Whether you love it or hate it, Twitter has many unique attributes that other channels are unable to compete on. Setting up your business social
In recent years, Facebook has made major changes to offer people a platform to enjoy a meaningful digital experience. Facebook quite rightly predicted this would
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