Social Media Tips

Social Media Tips

We love nothing more than sharing tips and advice to help you to grow, thrive and blossom on social media. Here are our top four social media tips:

Be selective on where you grow

One of the best pieces of advice we can give is to be selective as to which social media channels to use to grow online. Don’t use every single channel – instead, think about who your target market is and research what channels these type of audiences will be on. For example, if you’re a B2B organisation, then it is highly likely that LinkedIn would be the perfect channel for you. Meanwhile, if you are an artist then an image-driven platform such as Instagram will probably be the place to be.

Being selective with your channels will help you to become more focussed. My motto is that it’s always best to do one channel well than to have five channels and use them badly.

Failing to plan is planning to fail

Creating a social media strategy and evaluating it regularly to unearth your strengths and weaknesses is crucial. This will ensure that your business is flourishing time and time again. In my experience, experimentation in the initial stages is key to start understanding your audience and working out what works and doesn’t work.

Your strategy can include campaigns, including when to start building up to them, National Awareness Days (only pick a select, relevant few), working out when to put out particular content etc.

Choose quality of quantity

Guess what? Numbers aren’t everything. People love buying from people, so invest in building amazing relationships with your existing audiences and others will come. Chasing follower numbers may give off the impression that you are popular, but being number-driven doesn’t lead to sales.

The end goal of businesses is always to generate sales.

Overcoming the tricky patch

Although there are a lot of benefits to having your business on social media, sometimes difficult situations can arise, such as a social media crisis.

The best thing that any business can do is prepare ahead of time so that you have a clean chain of command.

We’d recommend:

1. Creating a social media policy which your team must adhere to.
2. Securing your social media accounts so that they cannot be easily hacked.
3. Listening to your audiences to identify current or future business weaknesses.
4. Agreeing what constitutes as a social media crisis.
5. Writing up a crisis communication plan and sharing it with your team.
6. When a crisis arises stop all scheduled posts and engage with your audiences but don’t argue with them.
7. Communicate with your team.
8. Lastly, learn from the experience and look at ways to prevent it from happening again.