Little Seed Group selected as a Small Business Saturday business 

We’re pleased to announce that Little Seed Group has been selected as one of the nation’s 100 most inspiring small firms by the Small Business Saturday UK campaign, as it marks its ten-year anniversary.

Our founder, Ellen set up Little Seed Group in 2015 to help independent businesses and charities to grow, thrive and blossom through marketing, PR and social media. Since then, Little Seed Group has secured many accolades including being recognised internationally by Business Insider as one of the top social media experts; becoming one of the first approved and certified Mailchimp Partners; and one of the few digital accessibility experts in the UK. Little Seed Group has been chosen to be part of this year’s SmallBiz100 line- up, which showcases impressive, independent businesses from across the nation.

Now in its tenth year in the UK Small Business Saturday will return on 3 December 2022, with a mission to support and celebrate the UK’s 5.5 million small businesses, particularly as they face mounting economic challenges over the winter.

Our founder, Ellen says “I am so pleased that Little Seed Group and our good work through business has been recognised by Small Business Saturday. I am really looking forward to learning more about the other businesses involved in the campaign and celebrating our true grit and resilience in business after a few turbulent couple of years across the UK. “

Little Seed Group will be profiled by the campaign on Friday 2 December as part of the 100-day countdown to Small Business Saturday UK.

“It’s fantastic to celebrate small firms just like Little Seed Group as part of our 10-year anniversary of the campaign,” said Michelle Ovens CBE, Director of Small Business Saturday UK.

“Over the past decade we have been able to spotlight dynamic businesses from across the nation, who remind us of the incredible tenacity and determination of small firms in this country. It’s brilliant to have Little Seed Group in this year’s SmallBiz100 line-up.”

To find out more about Small Business Saturday UK, visit:

What's Small Business Saturday

A grassroots, not-for-profit campaign, Small Business Saturday first came to the UK in 2013 has grown into an iconic campaign celebrating small business success and encouraging consumers to ‘shop local’ and support businesses in their communities.

The campaign was originally founded by American Express in the U.S. in 2010, and the brand remains the principal supporter of the campaign in the UK.

On Small Business Saturday customers across the UK go out and support all types of small businesses, from independent shops and restaurants to small service and B2B based businesses like accountants and digital marketeers. Many small businesses take an active role in promoting the day by hosting events and offering promotions.

Over the time the campaign has run in the UK it has engaged millions each year, with combined spend on the day topping over £1 billion.