There are various pieces of information that can be included in the notes to editor section. However, it’s important to pick the details that will add additional dimension to the story.

A Notes to Editor section typically includes:

• Contact details: this section enables the editor to contact you if they require additional details or would like to arrange an interview. It must include the name of the person to contact, their telephone number and email address.
• A brief biography on the person or people mentioned in the story: the bio for this section must be concise and succinct. Details to include is the person’s name, age, job title, a brief career history, any award wins or accolades etc.
• A short overview on the brand featured in the media release: the brand’s profile section needs to be short and straight to the point. Information to feature includes year the organisation was founded, location, main products sold and industry based in.
• Details on any recent award wins or accolades: in this section you should list your recent (recommended within the last five years) award wins and accolades. This should include further details and the reason why your brands secured the award or accolade.
• References to any research cited in the press release: all research and stats must be cited in the notes to editor section for the benefit of the editor.
• Links to your website and social media channels: providing links to your website and social media channels helps the editor to discover more about you and your brand.
• Information on additional assets available: high-res images must always be included with a press release. Videos and interviews can also be included. All assets included should be linked either in the notes to editor section or in the body of the email.