Creating the right sized images to use on social media can be quite challenging and time-consuming, however it is important to ensure your images and graphics display correctly on your social media marketing channels to ensure easy accessibility from your viewer’s perspective.
Today, we’re going to look at Facebook which is home so many image/graphic variants from cover photos to profile pictures and from post imagery to videos.
Profile picture: 180 x 180 px
The profile picture is the main image of your brand and is the first image that audiences will see when they head over to your page, when you interact with your fans and comment on a post as a business.
We’d recommend using a clear and professional image which gives a good first impression to the viewer. If you find that your logo/picture does not fit into the space well, then consider scaling the image down to 170 x 170 px and adding extra space around the outside.
Once you are happy with your image, don’t forget to check it on all your devices to ensure it displays correctly, for example, laptop, phone, and ipad.
Standard image post: 1200 x 630 px
Facebook images used in a post is something which a high majority of businesses will use time and time again to attract an audience, generate interaction and more importantly, convert to paying customers. These posts will be seen on your page timeline as well as on your fans’ newsfeeds, however, only a small fraction of your fans will see this post, therefore, it is crucial to encourage them to engage with the content. In theory, the more engagement you create (without being spammy) the more likely your post will reach more people and more likely result in traffic being driven to your website.
Shared link: 1200 x 628 px
When you share a link on Facebook, you will have the opportunity to play with more fields which aren’t currently available when creating a standard post image. You will have the chance a create a shareable link with a small image on the left and text on the right, alternatively, you can opt for a large image with text displayed underneath.
Page cover photo: 820 x 312 px
The cover photo does not have to be one singular image, in fact, you can create a carousel of images to highlight your services or add a video to this section to tell the story of your brand, but be mindful that the volume is always automatically off so look at creating videos which don’t need sound to tell a story.
Highlighted page photo: 1200 x 717 px
Whether you are celebrating your organisation’s first birthday or maybe you’ve won an award, highlighting your achievements online through milestones is a great way to demonstrate your business successes to your audiences. These highlights will remain on your profile.
Story post: 1090 x 1920 px
Stories is one of Facebook’s newer functions which have become extremely popular. They offer a window of opportunity for 24 hours and if the images/graphics are displayed right and tell a good story then it is likely to drive up interaction and traffic to your page and/or website.
Stories tend to be created on your phone using colourful text, GIFS and animations. However if you are old school and prefer to create content on a laptop/computer, then you can create story content using simple graphic design platforms such as Canva then uploading it to the story section.
Standard video: 1280 x 720 px
Videos display better on Facebook when they are in a landscape format, however this does not mean that you cannot create portrait-displayed videos. The landscaped video ratio is around 16:9 whilst a portrait video ratio is approximately 9:16. Before uploading a video onto Facebook, make sure it is less than 4GB in size, is in a MP4 or MOV format, is not longer than 120 minutes and the video frames are less than 30fps. Video above this amount won’t be uploaded. Videos can be adapted to meet Facebook’s recommendations using your video software system.
Event cover image: 1920 x 1080 px
Event pages are your opportunity to showcase your services and to generate great relationships with new and existing audiences online. During the run up to the event and for a short while afterwards, you will be able to encourage your RSVPs to like your Facebook page or visit your website. The beauty of Facebook events is that they are less noisy than business pages and send notifications to those who have RSVPed every time you post on the event page.
Group cover photo: 1640 x 922 px
Groups create a space where you can get to know your customers on a more one to one basis and is a place where you are more likely to gain more engagement from loyal customers. There is no profile picture section in a group, only a cover photo, so it is important to represent your brand in a way which will maintain positive thoughts and feeling with your group community.
This post is correct as of 29/06/2020.