In this digital age, it is easy to feel like the ultimate marketing goal is to connect with as many potential new customers as possible
There are very few businesses whose operations haven’t been affected in some way by COVID-19. For some organisations they have had to pivot rapidly, whilst
Whether you love it or hate it, Twitter has many unique attributes that other channels are unable to compete on. Setting up your business social
In recent years, Facebook has made major changes to offer people a platform to enjoy a meaningful digital experience. Facebook quite rightly predicted this would
Social Media Marketing plays a vital role in driving traffic and leads to small business websites, however a recent survey suggests that one in five SMEs have poor overall technical skill in social media marketing. What can small businesses do to thrive on Facebook? Click on this article to discover more.
Public Relations is a vital tool that businesses of all sizes use to communicate stories about their brand to a particular target audience. When you
Being prepared for a social media crisis will ensure that you get back on your feet quickly, and limit the damage to your business’s reputation.
We are so excited to be releasing our ‘How to write a media release’ e-learning course today. We hope that this e-learning opportunity will help
Being ethical in business shows that you care about the impact that your business is having on the world. It is about being honest and
One question we are often asked is whether it’s best to focus your social media marketing efforts on the quality or quantity of your social
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